​With over 20 years of experience in the European motor scene, founder Justin Welty has built a one-stop-shop for automotive needs.

Industry

Automotive

Platform

Shopify

Challenge

UroTuningsupplies several 100,000 products for hundreds of car applications which makes simple product navigation crucial.

Solution

Crafting a car selector as the entry point of the search journey to only display products relevant for the shopper while increasing engagement through personalization.

Results

25% increased revenue per customer with a solution smoothly integrating with Shopify, automatization leaving the team at ease & a solution supporting further inventory growth.

Findify features

Personalized Smart Collections, Search & Recommendations plus Customizations.

Visit: UroTuning.com >

Company
UroTuning is the number one source for original equipment manufacturer and performance car parts.
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Enthusiasts have been drawn to the site because they can virtually find any part they need for their car.

“There was a good understanding for what we wanted and the team was able to translate our needs into a working example quickly and correctly”  

Justin Welty
Owner at UroTuning

​Challenge
With several hundred thousand products for multiple car brands, UroTuning’scustomers faced a complexity in finding what they needed.
 
Visitors failing to find what they were looking for increased the risk of them leaving the site and never coming back.
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Additionally, there was untapped potential in presenting products that were relevant but that visitors were not actively searching for.

“The Findify team did a great job during the entire process. Findify pays attention to your needs and follows up to make sure everything works and functions exactly how it is intended.”​

​“We have the need for hundreds of car applications. Findify is able to support the large scale with room to grow even more.” 

Solution
Trough setting up a car selection as the first step of the product discovery, a complex filter solution was made intuitive. Customers can now easily select their car and thereafter focus on the parts they need. 
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UroTuning now display their big collections through search results & collections with smart filters. The advanced AI-search generates relevant results for every visitor and increases engagement through tailored recommendations.  
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Results

A team at ease

Due to robust implementation & continuous support from Findify UroTuning’steam can focus on what matters most –day-to-day business.

25% increased conversion

Since implementing Findify, UroTuning has seen an increased conversion rate of 25% by making their product discovery more accessible and personalizing the experience for every customer.

Automated product mngt.

Findify automatically updates the full product experience by dynamically including new assortment in line with designed strategy.

“Findify pays attention to your needs and follows up to make sure everything works and functions exactly how it is intended.”