Adding stickers to product cards is a well-established technique to help shoppers make buying decisions, thereby increasing store conversion.
This incredibly powerful ecommerce tool (which is also sometimes referred to as the displaying of product badges, labels, tags, or markers) is utilized by all major shopping portals, including Amazon, Walmart, Etsy, and AliExpress to boost sales.
While there are a number of third-parties offering product sticker services, Findify clients have the additional benefit of sticker creation without the need to download additional apps.
Why are product stickers important?
As we all know, online shoppers have a very limited attention span. This means you only have a few valuable seconds (between 5 and 8 seconds, to be exact) to grab their interest. Product stickers are a very effective way of doing this.
Stickers increase simplification of navigation and can quickly and easily highlight special attributes of different products (Is it ‘New’? Is it ‘Eco-friendly’? Is it a ‘Bestseller’?), helping the customer differentiate between products.
What kind of stickers can you feature?
Put simply, you can feature any sticker with any logic, image, logo, or text that you desire. You can customize every aspect of the sticker, from how it’s generated, what it says, how it looks, to what it does when a customer hovers over it. Some of the most popular types of stickers are those in the ‘Popularity’ category - those which create a sense of trust in the brand and in the product. When customers see products being purchased by a lot of people, it is a powerful psychological reason for them to also buy. This social proofing helps to build trust among shoppers, and makes them more likely to purchase. Some examples of stickers in this category include ‘Bestseller’, ‘Top Rated’, ‘Editor’s Pick’, ‘Back in Stock’, and ‘Only x Left’.
You can feature multiple stickers on one product if you’d like, and you can feature the stickers in your autocomplete, search results, and collection pages, as well as in your recommendations widgets. Our stickers are completely compatible with all our personalization software solutions - Personalized Search, Recommendations, and Smart Collections. In terms of position, you can display the sticker as an overlay on the product image, or on a separate line below the product title, or anywhere else on the page. It is also possible to blacklist products to prevent the display of stickers on it entirely.
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To ask about creating stickers for your store, email firstname.lastname@example.org.