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We initially tried a competitor to Findify but found it inferior in almost every way.

​Findify was faster to set up, offered more total value, and integrated much better with our site's look and feel.
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// Chris Tissell, Co-owner of Storiarts

​Industry:
Apparel & Home Goods

​Platform:

​Findify features:
​Personalized Search & Recommendations

​Results:
Storiarts' Search Conversion Rate now stands
at 9.5% following integration with Findify.
​In total, the store's overall Conversion Rate increased by 4%.

Visit: Storiarts >

​Company Profile
Fresh from design school in 2011, innovative graduate Tori Tissell made her family a set of unique literary-inspired Christmas gifts. Weeks later, Tori turned the idea into a business. Ever since, Storiarts has been offering book lovers worldwide quality apparel & home goods inspired by their favourite tomes. Storiarts also works with anti-illiteracy charity LitWorld. 

The Challenge

With hundreds of products in their catalog, Storiarts needed to find a solution that made it easier for their shoppers to quickly and easily find the literary-inspired items desired. Storiarts management also wanted a solution that included the valuable ability to capture and analyze search terms to determine what products they didn't have that their customers wanted them to stock.
​

The ​Solution

​Findify's Personalized Search solution improved Storiarts' site search capability, both technically through the use of features like NLP and Advanced Spelling Tolerance (which was significant for customers misspelling author names) as well as through the use of Findify's leading personalization AI. The solution also included an autocomplete function which improved findability. Furthermore, the Recommendations solution improved the site's upsell and cross-sell ability, while Findify analytics captured detailed data on what customers were looking for on-site.  

The Results

9.5%

Search
​Conversion Rate

4%

Higher
​Overall Conversion

100%

Storiarts 
​Satisfaction Rate
​Following integration with Findify Personalized Search, Storiarts reached a very impressive Search Conersion Rate of 9.5% - more than double the rate of well-performing peers.
​​Total conversion increased by 4% after integrating Findify, a rise driven by a smarter ecommerce Site Search coupled with Recommendations enabling upsells and cross-sells.
Co-owner of Storiarts, Chris Tissell, praised Findify's ability to increase conversion, improve user experience, and provide quick and knowledgeable responses to technical queries. 
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With Findify, our customers had a much easier time finding what they were looking for - which instantly led to higher conversion rates. Autocomplete and search suggestions also helped customers quickly find what they were looking for and reduced incoming customer queries.

For stores with a substantial catalog we found Findify to be the best value, most reliable, and easiest to use of the search apps on offer. Their support team is also highly responsive and able to answer our technical questions quickly.  

// Chris Tissell, Co-owner of Storiarts