The pinning of certain products is a useful tool when it comes to marketing and promotion. Now, Findify has made this process even smoother by introducing both an in-pinning search as well as a bulk actions capability - enabling merchants to pin (or unpin) several products at once.
Thanks to it’s advanced AI-powered personalization software, Findify is widely regarded as the best ecommerce tool when it comes to conversion optimization. It’s solutions learn what the shopper is most likely to buy, and reorders product feeds based on each individual’s wants and needs.
While this method successfully improves conversion in ecommerce, sometimes additional tactics are required - in order to drive brand collaborations, sell out certain products, or promote a special event, for example. That’s where pinning comes in.
Clients can access pinning within their merchant dashboard - go to either Smart Collections or Search, and then select Pinning.
Here, merchants can select the products they want to pin, ensuring that their latest sale, newest line, or seasonal offer is always being shown to customers on their site.
This function allows for increased visibility of whatever is pinned, without sacrificing the power of personalization - the personalized search results appearing below the pinned product or collection still uses advanced AI and machine-learning algorithms to reorder products based on the preferences of the individual customer.
Now, Findify developers have made the pinning process even easier, thanks to the addition of a number of new functions. Pinned items are now searchable, lists of pinned items are now collapsible, and there is an added capability to pin items in bulk.
“On the surface these may seem like small additions, but these tweaks will really speed up the pinning process for those using this functionality, making it more convenient for merchants,” explained Findify’s Head of Product Vsevolod Goloviznin.
“We have a lot of merchants who regularly use pinning. Over time, their list of pinned items can become quite long and have in the past become a little difficult for them to navigate - which is why now we have made this list searchable. In order to help these merchants further, we have made the list of pinned items collapsible - eliminating the need to scroll down through the pinned items to get to the non-pinned items. Furthermore, bulk actions will help merchants speed up the pinning process when needing to pin, or unpin, multiple items in one go.”
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.