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New Feature Preview: Active Sync enabling fastest assortment updates in 2021

 
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A number of innovative Findify product developments are set to go live in the New Year. Two of these can already be described as gamechangers: Findify’s new Active Sync feature, and the rollout of Findify’s Seamless Shopify Collections.

A major new product development, Findify’s soon-to-be-released Active Sync will increase the speed of Findify’s ecommerce assortment synchronization. 

The feature, due for release in early 2021, is set to become the cornerstone of Findify’s brand new infrastructure - streamlining internal processes and paving the way for additional growth and innovation, and paving the way for Findify’s Content Search solution.

“This is all part of our quest to make merchant life as easy as possible and represents a fundamental change in the way we handle huge volumes of data,” revealed Findify CCO, Joakim Amadeus Olsson. 

“With Active Sync specifically, merchants can rest assured knowing that their product feed - including prices and stock levels - is always up-to-date. Shoppers will never see stale results, only the most accurate and current assortment data. This will be crucial for high pace sales.”

“None of our direct competitors offer anything as fast as Active Sync”

Findify CEO, Philip Nobel, said he was delighted to get this feature over the line before the end of the year. 

“Active Sync is an amazing new feature - one which none of our direct competitors have, and which will create great merchant value. Our merchants asked for this, and while we had to rebuild the entire infrastructure to do it, I’m very happy to now have met this need for them. At Findify, we think there is nothing more important than listening to the wants and needs our clients,” he said. 

“This was a major part of our product roadmap for 2020 and our developers worked really hard to get this done. I’m incredibly proud of them and of what they’ve achieved. It was a big project, requiring an entire stack rebuild, but it is something that will benefit our clients greatly - which means it was absolutely worth it.”

Next Steps: Platform Connectors ​


When Findify’s Active Sync is rolled out, it will be immediately available to any Findify client with developer capacity to connect their store to the API. 

Merchants without developer capacity will be able to benefit from the new feature via Findify-created platform connectors. 

“In tandem with Active Sync, we have been working on creating a Shopify Active Sync Connector”, revealed Findify’s Head of Innovation Vsevolod Goloviznin.

“These two feature will be rolled out at the same time, and further down the line we will look into creating connectors for additional platforms.”



For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read a preview of Findify’s soon-to-be-released Seamless Shopify Collections, click here.


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