As a number of Recommendations widgets require user data to populate, it’s important for merchants to have the ability to implement fallback mechanisms, in case the data required for their preferred widget has not yet been generated. This enables merchants to create extremely targeted widgets while still maximizing upsell opportunities. Now, Findify has extended its fallback mechanisms, making this process even more robust.
A Recommendations solution is a powerful ecommerce tool that helps merchants drive incremental revenues and higher margins, allowing them to maximize their online store’s upsell and cross-sell capabilities.
And at the core of every great Recommendations suite is the ability to tailor - but without losing the ability to get the Recommendations widget in place quickly and easily.
What is a Recommendations Fallback Mechanism?
Findify’s Recommendations solution includes a number of widgets, including ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Newest Products’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Also Viewed’, and ‘Customers Who Viewed This Ultimately Bought’.
These can be separated into two main groups - those that require user data to populate, and those that do not.
As an example, let’s look at the Recently Viewed Items widget. This widget requires user data to populate. It retains information about the current and previous sessions of the individual user, and populates the section with items that that specific shopper has already viewed.
But what happens if there is no data for the widget to draw upon? Perhaps it is the shopper’s very first time on the site, and hasn’t yet viewed any items. Or perhaps the product itself is new, meaning there’s no data to populate the Users Who Viewed This Ultimately Bought widget.
In these scenarios, it is important that there is a fallback mechanism in place, so that the space occupied by the widget does not lay idle, potentially representing a missed selling opportunity.
In addition, this capability also enables an extremely important use case where the merchant can choose to be extremely detailed with their widget filtering parameters - targeting widgets at their preferred shoppers without worrying about causing the widget not to populate by being too specific.
Expanding the Fallback Capabilities
In recent weeks, Findify developers have extended the Recommendations fallback mechanism even further by adding ‘Newest Products’ as an option for inclusion as a fallback.
“This is an improvement we are very happy to roll out, for the benefit of our clients. A fallback mechanism is especially valuable for tailored widgets and, in our quest for merchant simplicity, this addition will make life even easier for our clients to quickly select their preferred fallback option,” explained Findify’s Vsevolod Goloviznin.
“With Findify everything is possible, but in this specific area some coding was required in order to achieve the desired result. Now clients can set up their fallbacks directly within the Findify Merchant Dashboard, with only a few clicks.”
Findify’s CCO, Joakim Amadeus Olsson, agreed with Mr Goloviznin, adding that the improved feature affords additional “control and simplicity” for merchants.
“At Findify, we strive to give our clients full control over our solutions, and the ability to tailor them to exactly their needs. But at the same time, it’s important for us to make the process as easy and as simple as possible - because we realise not every client has access to in-house developers.”
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.