New one-way synonym capabilities are set to make shoppers’ search results even more relevant - helping merchants increase revenue and reduce churn.
In the world of ecommerce, site search is everything. An effective search functionality is often the only difference between a sale and a lost customer - if shoppers can’t find what they’re looking for, they don’t have the opportunity to buy it.
One aspect of a truly hard-working site search lies in the engine’s synonyms capability. Two-way synonyms are good...
Take, for example, a furniture store. A shopper goes to the store’s website and searches for ‘couches’... and no couches are shown. Why? Because the store lists their couches as ‘sofas’.
Likewise for electronic stores and ‘multi-function’ vs ‘all-in-one’ printers, and retail stores battling with ‘pants’ vs ‘trousers’ and ‘t-shirts’ vs ‘tees’.
This functionality may seem simplistic, but a recent study shows the site search of more than 70% of online stores don’t feature proper synonym capabilities. Findify, a leading provider of site search and personalization solutions, includes synonym capabilities at the core of it’s search AI-powered engine, and has newly improved this offering to go one step further with the introduction of one-way synonyms. An example of a regular synonym, also called a two-way synonym, means that ‘pants’ = ‘trousers’ and, therefore, ‘trousers’ = ‘pants’. A search for either query will always return the other also. While this is essential and is, apparently, more than what 61% of ecommerce stores currently feature, the next level of this is a one-way synonym for use in situations where term one equals term two… but term two doesn’t equal term one. ...but one-way synonyms are even greater
In an electronics store, for example, someone searching for ‘phone’ should also see results like ‘Google Pixel’ and ‘Samsung S10’. However, someone searching for ‘Samsung S10’ does not want to see phones of other makes and models.
Likewise, in fashion, a search for ‘summer clothes’ should return results like ‘dresses’, ‘skirts’, and ‘t-shirts’, however you don’t want a search for ‘dresses’ to return skirts or t-shirts, or any results that are not actually dresses. In general, one-way synonyms are usually used on more generic terms in order for shoppers to find items that have been given quite specific titles and descriptions. This means search results are more relevant for the customer who, if finding what they were looking for, is more likely to make a purchase. Managing synonyms within the Findify dashboard
Merchants can control their site’s new and improved synonym capabilities via the Findify Merchant Dashboard.
First, click on ‘Search’. Then, included in the menu on the left, you will see both ‘One-way synonyms’ and ‘Two-way synonyms’. In the field provided, write what word you would like to create a synonym for, and then write the desired synonym in the corresponding field. Hit ‘Save’ and your synonym will appear in the below list of ‘Synonym Groups’. While the synonym is now created, merchants need to push the changes live on their site. This is easily done by migrating back to the homepage of the Findify Merchant Dashboard, and then clicking on ‘Sync, Status & Usage’. Then, in the left-hand-side menu, select ‘Product Sync’ and hit the blue ‘Sync Products’ button.
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
Read more news about our productExperience the Findify effectNew Feature: Sell more with improved numerical site search capabilities for ecommerce websites11/5/2020
This brand new feature makes it easier for online shoppers to find the products they are looking for - also when searching using numerical SKU-style parameters.
The latest feature released by Findify developers sees the leading Site Search and Personalization software company improve its Personalized Search function even further - this time with improved numerical search functionality. As the most popular Findify solution, with an algorithm powered by the latest in AI and machine-learning developments, the company’s Search solution is constantly being improved, tweaked, and optimized - for the benefit of all merchants using the valuable ecommerce tool to increase revenue, boost conversion, and improve the overall user experience on their website. The new numerical search functionality now encompasses SKU-style look-ups. What is an SKU and how can Findify help customers who search for them?
A Stock Keeping Unit, or SKU, is a unique code that is assigned to a product to identify it, and helps merchants keep track of inventory.
To give an example, a paperback edition of the first book in the Lord of The Rings Trilogy could have this SKU: LOTR-1-PB. Things get a little more complicated, however, when searching for items with similar, or complicated, SKUs. Take computer gaming company Nvidia for example. The company could have a product with the SKU of: Nvidia gfx1080. “Previously, Findify search would take this term and treat it like a word, meaning searching just for ‘gfx’ or just for ‘1080’ wouldn’t find the product,” explained Anders Gullander, Findify Head of Product. “Now, we split it into parts, so that it’s easier to search, improving our text analyzer to break down these SKU-style strings. Searching just for ‘gfx’ will find all products with gfx in it, including ‘Nvidia gfx1080’ and ‘Nvidia gfx960’ etc. Searching for ‘gfx1080’ or ‘gfx 1080’ will show exact match products first, followed by partial matches. If there are no exact matches it will fall back to the usual expanded search, as it did before.” 
An example of numeric search functionality on the website of Findify client Shopping Express.
While this new functionality may seem basic, it is actually quite a complicated matter behind the scenes.
Mr Gullander explained there is a lot of complexity involved in breaking down not only words, but also numbers, and teaching the system to understand the endless ways and combinations that a product title could be written into a search bar. After extensive testing of the new feature, which involved invaluable feedback from merchants, the experts at Findify have reported this improved numeric search feature greatly improves the search functionality for shoppers conducting SKU-style searches. “This is a really great new feature, which I think a lot of merchants, and online shoppers, are going to benefit from. Our customers that are already using it see a great improvement,” said Mr Gullander. “We have a lot of big projects in the works at the moment, but it’s great to still have the capacity to roll out these smaller, but extremely useful, features which will help our clients to continue to sell more online.” For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. Read our most recent product updatesCheck out the latest Findify clientsExperience the Findify effect |
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