Picture
We have previously used a competitive product which was both more expensive and less flexible.
​
​The support we have received from Findify has been excellent and the AI has dramatically reduced the amount of manual setup required and simplified the ongoing maintenance.

// David Light, CEO of Icon By Design

​Industry:
Furniture

​Platform:

​Findify features:
​Personalized Search, Recommendations
& Smart Collections

​Results:
Business impact through 17% increase
of total conversion, in addition to improved
user experience with reduced Search
​Refinements (-76%) and Bounce Rate (-20%).

Visit: Icon By Design >

​Company Profile
Located in Australia and hosted on the Maropost Commerce Cloud platform, Icon By Design sells incredibly beautiful and long-lasting furniture pieces, all based on minimalistic Nordic and Scandinavian designs. The business is also getting ready to expand into other regions internationally.

The Challenge

Featuring hundreds of products, Icon By Design needed to make it easier for customers to quickly find the items they wanted to buy. They were looking for a solution to provide dynamic product displays, filtering on category/search pages, and upsell and cross-sell opportunities on product/cart pages. Due to expansion, they also wanted a tool experienced in multiple ecommerce platforms.

The ​Solution

​Findify's Personalized Search solution improved Icon By Design's site search capability, both technically using features like NLP and advanced synonym control, as well as through the use of a leading Artificial Intelligence personalization algorithm. This solution improved UX on the store, and included the filtering capabilities Icon by Design desired. The Smart Collections solution ensured product listings within collections were dynamic, steering away from Icon By Design's previously static display, while Findify Recommendations utilized available space to drive additional upsell and cross-sell opportunities. 

The Results

17%

Increased
​Conversion Rate

76%

Fewer
​Search Refinements

20%

Reduced 
​Bounce Rate
​Following its integration with the full Findify Site Search & Personalization suite, Icon By Design experienced a hugely significant increase of 17% in the store's overall Conversion Rate.
​​There was a 76.2% decrease in Search Refinements, meaning more shoppers were now finding relevant results from the first search, so there was no need for them to search again.
Icon By Design's Bounce Rate fell by 20% after integrating Findify, meaning shoppers were more engaged with what they were seeing & chose to stay on Icon by Design's website for longer.
Picture
We would highly recommend Findify as a powerful webstore search tool, which is implemented to suit a website's specific requirements. The enhanced functionality for AI-driven search, smart collections, upsell/cross-sell widgets meets CRO-driven performance drivers.

​Our engagement with Findify has been great, with fast outcomes and a deep understanding of their tool. Highly responsive and promptly responded to our questions and implementation testing.
​
// David Light, CEO of Icon By Design