Findify has come together with Jetshop, the Nordic region’s leading ecommerce platform, to host an intriguing new webinar.
‘Behavioral psychological insights in e-commerce’ will explore how behavioral psychological theories can be leveraged to improve the online shopping experience.
The event will hear from behavioral scientist Nurit Nobel who will present insights from her research and will explore how they can be applied to improve the e-commerce experience for both customers & merchants.
She will take attendees through questions like: ‘How can concepts from behavioral economics improve our understanding of online shopper behavior?’ and ‘What are the most common biases that inhibit optimal shopping experience?’
Hear from an expert in behavioral science
Nurit Nobel holds a doctorate in economic psychology from the Stockholm School of Economics and holds a Master's degree in Social Psychology from the London School of Economics. She is the CEO and co-founder of Impactually, a consulting firm in behavioral science, and Chief Behavioral Scientist for Findify. Nurit also has a background in marketing & branding strategies with senior positions in several multinational companies.
In her research and consulting work, Nurit examines why people make certain decisions and how we can help them improve their choices. The focus is on the gap between people's intentions and actions with deviations from rational decision-making in predictable ways. In her work with Findify, she uses behavioral psychological theories online to simplify decision making and enhance the experience.
Secure your free seat today
‘Behavioral psychological insights in e-commerce’ is set to take place on Tuesday, February 23 at 2pm CEST. The language spoken throughout the webinar will be English. To sign up for this webinar, click here.
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.