Norwegian jewellery and fashion brand Tom Wood integrates Findify solutions, customized for brand tonality
Respected Norwegian brand Tom Wood is well known for its distinctive yet understated jewellery, followed by a ready-to-wear line which was released in 2016.
Always focusing on the purity of materials and minimal design, Tom Wood can be found at more than 200 leading retailers worldwide, such as Selfridges and Dover Market in London, Kith and Totokaelo in NYC, Rare Market and Boon the Shop in Seoul, and Lane Crawford in Hong Kong and Shanghai.
In addition to their in-store placement, Tom Wood also offers a rapidly growing online outlet, increasingly expanding their reach to the global market.
This success is now being bolstered by leading site search and personalization company Findify.
Tom Wood integrated Findify’s Personalized Search and Recommendations solutions recently, in close collaboration with design studio Oakwood. Now shoppers on the Tom Wood site can find their preferred items quicker and easier.
Findify is also helping the pioneering brand enhance their tonality, unveiling a customized version of its autocomplete function, across both desktop and mobile, which is larger than the default size.
CEO of Findify, Philip Nobel, said he was very happy with how the integration went.
“It was an interesting process because the customizations were extremely unique in this case. Tom Wood knows exactly what it wants, and we worked hard to help them realize their desires,” he said.
“The end result is a solution that not only increases revenue and boosts conversion, but also looks really nice and fits in with the brand’s desired user experience. This was a great case for us, where we were able to show just how customizable Findify solutions truly are.”