Findify’s Chief Behavioral Scientist is set to speak to a top international conference later this month.
The hotly anticipated Retail Global 2021 conference will take place over the course of three days, from March 29 to 31, at Australia’s well known Gold Coast Convention & Exhibition Centre.
Findify’s Nurit Nobel will present her talk ‘Leverage behavioral science to improve your online experience’ on the closing day of the event.
Ms Nobel will present insights from her research and will explore how they can be applied to improve the e-commerce experience for both customers & merchants.
She will take attendees through questions like: ‘How can concepts from behavioral economics improve our understanding of online shopper behavior?’ and ‘What are the most common biases that inhibit optimal shopping experience?’
About the Speaker
Nurit Nobel holds a doctorate in economic psychology from the Stockholm School of Economics and holds a Master's degree in Social Psychology from the London School of Economics. She is the CEO and co-founder of Impactually, a consulting firm in behavioral science, and Chief Behavioral Scientist for Findify. Nurit also has a background in marketing & branding strategies with senior positions in several multinational companies.
In her research and consulting work, Nurit examines why people make certain decisions and how we can help them improve their choices. The focus is on the gap between people's intentions and actions with deviations from rational decision-making in predictable ways. In her work with Findify, she uses behavioral psychological theories online to simplify decision making and enhance the experience.
For more information on Retail Global 2021, go here.
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