A top fashion industry Shopify merchant, Lisen.dk is the star of Findify's latest webinar. 

In this live session, which takes place on April 15, independent experts from Symplify will delve into an A/B test they carried out on the Danish store's website, testing performance before and after two Findify solutions (Personalized Search, and Recommendations) were implemented. 

The results of the test show Lisen.dk saw a return of 26 times their initial investment in Findify, and saw their overall store revenue increase by 7% following integration with the solution’s site search and personalization software. 

“I thought Findify has a great product and I was excited to see what it could do,” explained Lone Sanko, owner of Lisen.dk. 

“The results of the split test we did were super interesting, and I’m going to continue using Findify on my store as a result.”

Full findings from the testing will be presented by Symplify on Thursday, April 15 at 9am CEST.

CRO Consultant and split testing expert Lukas Rogvall, who is set to present the upcoming webinar, said it was extremely interesting research with very tangible takeaways for other ecommerce merchants. 

“There’s a lot to be learned from this case, and I’m really excited to release the data so others can see what Lisen.dk did and potentially try to emulate their success,” he said. 

“Another key learning point lies in the importance of testing. I believe more merchants should take Lisen.dk’s approach and seek to verify the claims of their tech providers via A/B testing. In this case Findify’s claims were backed up and proven correct, ensuring the merchant could go on to invest in their services knowing the solutions do what they say they’ll do - namely boosting conversion and increasing overall revenue.”

Findify CCO, Joakim Amadeus Olsson, said he was also looking forward to the webinar.

“Nowadays, more and more clients see the value in making data-driven decisions and are making the wise choice of testing the performance of their ecommerce tools before adding them to their tech stack,” he said. 

“I think this is a great decision. You end up with very real, very tangible results, and you can quickly see if the solution is going to be beneficial to your business or not. For Findify specifically, we love A/B testing because our solution genuinely works, and genuinely does what we say it does - increasing ecommerce revenue using personalization, improved search, and top-class upselling and cross-selling solutions. It’s great to have the data points to back those claims up.” 

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‘Measuring Success: How one Shopify store secured a 26x ROI with a single solution’ is set to take place on Thursday, April 15 at 9am CEST. To sign up for this webinar, click here. 

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

‘Behavioral psychological insights in e-commerce’ is set to take place on Tuesday, February 23 at 2pm CEST. The language spoken throughout the webinar will be English. To sign up for this webinar, click here. 

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For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

Leading site search and personalization software company Findify has launched a new integration with innovative user generated content app REVIEWS.io. 

The popular ecommerce tool offered by REVIEWS.io helps merchants collect video, photo, and text reviews from customers which are then displayed on the merchant’s website, on Google, and on the merchant’s social media accounts. 

Merchants who display these reviews on their site and social media usually see an uplift in conversion within a few weeks - because trust is king in today’s ecommerce world, and informed customers who trust in a brand end up buying more of their products. 

Now, experts at both Findify and REVIEWS.io have come together to ensure all their solutions work seamlessly together - creating more value for mutual clients who want to sell more and sell smarter, as highlighted in the most recent integration with Australia’s best organic food store, Wholesome Hub.

Australian retailer Wholesome Hub began with an altruistic vision - a brand that deals only in products that are organic, vegan, and sourced in-country. 

Today, Wholesome Hub is arguably the best organic food store in the entire country. Their offerings are all cruelty free, ethically made, contain zero waste, and are shipped in the most environmentally friendly way possible. The company even plants trees to offset any carbon emissions generated by their delivery methods.
 
Aiding them in the online iteration of their sustainable journey are three Findify solutions: Personalized Search, Smart Collections, and Recommendations. The brand also utilizes the compelling user generated content made possible by REVIEWS.io.

To date, REVIEWS.io has collected more than 12 million reviews. That’s a lot of user generated content!

One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases credibility and brings the brand's promises into perspective.

Joakim Amadeus Olsson, CCO of Findify, explained how important it is to the company that their clients have the most relevant product experience possible. 

“At Findify, we offer an advanced site search and personalization software solution, and every day we talk about positive shopper journeys and relevant product experiences. An integral part of that lies in social proofing,” he explained. 

“That’s why we’ve partnered with REVIEWS.io, Australia’s leading reviews platform, as we share a common desire - helping merchants to sell more, and sell better.”

Mr Olsson cited the huge and continued success of retail giant Amazon as proof of how influential user generated content, such as reviews, can truly be.

“Displaying this kind of content at key conversion points across a retail website definitely impacts the bottom line for ecommerce merchants. And that doesn’t just mean text-only reviews any more. These days it can mean photo and video as well, which can then be shared on the merchant’s social media pages,” said Mr Olsson. 

“I may be biased here, but I do think that Findify’s leading AI personalization algorithm and advanced site search capabilities combined with the nudging and social proofing services of REVIEWS.io is a very winning combination.”

* Findify, an advanced AI solution and ecommerce tool which uses machine-learning algorithms to change the order in which each individual shopper sees each product, creates an optimized and personalized journey for online shoppers. For more information on Findify and its solutions (Personalized Search, Recommendations, and Smart Collections), book a demo here. 
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* REVIEWS.io is an innovative solution for ecommerce merchants who want to boost sales showcasing customer reviews and compelling user generated content. For more information, go to www.reviews.io/business-solutions.

In the eCommerce world customer engagement is an important connection between your online brand and your customers. It’s well known that highly engaged customers show more loyalty to you and your online business and of course bring you more sales. And thanks to the growth of digital marketing and social media, in 2020 online customers are getting smarter and quicker each day. So in order to keep up with the changes in the eCommerce world and involve more customers in the online business, every day online business owners are coming up with different customer engagement ideas.‍‍
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You can find a lot of successful customer engagement examples that merchants could use. Major online brands use different strategies: from creating useful video content to implementing  rewards programs and VIP tiers. And in this article I would like to talk about 5 easy and Effective customer engagement ideas to implement in 2020.

​One of my favorite customer engagement strategies, that brings the most traffic to your online shop, is creating useful content for your customers. Today there are a lot of different online channels to share the content and here are the most suitable channels for eCommerce.
According to Wyzowl, soon video traffic will represent 80% of all consumer online traffic as half of a billion people watch videos on social media every day, so creating promotional or explainer videos about your brand would help you to attract more customers. You can show how the products that you are selling are supposed to be used or tell your customers the story of how you have started your brand. Videos get lots of attention and help you to engage more with your customers.
You can also engage with other communities and expand your online brand’s name in order to grow your reputation in different groups of people. In 2020 blogs have a major influence on the online market and society today as people now search for all types of information on blogs and other informative websites, so starting blogging and guest blogging would be a great idea. And online forums like Quora and Reddit are a great channel to engage with your desired audience. You can show your knowledge of the industry by answering questions related to your products on Quora, talking about your industry on Reddit and people will trust you and your brand more.

When asking online customers what impacts their level of trust with an eCommerce brand, it turns out that offering outstanding customer service was ranked number one. So it’s essential to provide a top-notch customer service and experience and make it one of your priority customer engagement ideas. Because customers remember when they were treated well, and  they also remember when they were treated poorly, and both ways, they share their online shopping experience with their family and friends via social media or by word of mouth, and it can bring either more or less sales opportunities for you as a business owner. ​

In 2020 the internet plays a huge role in everyone’s everyday life, both personally and commercially. Social media platforms have emerged in recent years and are now being used both by personal and business users worldwide. These platforms allow us to communicate with friends and family on a personal level, share media and keep up with what is happening. In addition to effective engagement and communication, social media makes it easier to market your brand, even if you are on a budget. You can build a relationship with the audience when using social media, which is something you can’t do with traditional advertising. You can also offer special deals and promotions which can help you win more followers and make them feel that you’re giving them exclusive benefits. ​

In 2020 rewards programs are one of the most effective ideas to implement for customer engagement. Getting rewards and points while customers are online shopping is the best thing ever. First of all, it makes them feel valued by your brand. And it’s a win-win strategy as the more points they earn, the more they visit your website again to shop and redeem the collected points.
In order to build a successful rewards program on your Shopify store, you need to find an app on the Shopify App Store. One of the best apps is Growave, with an average 5-star rating. Growave is the all-in-one marketing platform that can help you reach your audience, engage users, and increase conversions with ease. You get all tools for reaching, engaging, and converting your customers like Reviews, Wishlists, Rewards and Loyalty, Instagram galleries, Automated emails, Social Sharing and Social login for a great price, all under one dashboard.

Email marketing is still a cheap but yet very powerful way to reach and engage with your desired audience. Emails about new products for your existing customers or targeted promotional email to attract new audience’s attention, all emails bring traffic to your online store. Smart email marketing strategy can create your brand’s awareness and build trust and loyalty among your new and existing customers. This strategy doesn’t need any investments as you collect all the emails when customers are visiting your online shop, it only needs your time and some creativity. Don’t miss a chance to engage with your customers using this old but still gold marketing strategy.

The goal of every customer engagement strategy is to encourage your customers to communicate and share their experience with your brand. In 2020 it’s important to implement new customer engagement ideas and try new marketing tips in order for your eCommerce business to remain relevant and keep growing.  ​

Author’s bio:
Aida Kubatova is a Content Strategy Manager at Growave. She believes in the power of eCommerce and loves online shopping herself. Every day she creates useful content to help entrepreneurs around the world to learn more about the latest news and innovations from the world of Digital Marketing and eCommerce in order to grow their online business and, of course, sales. ​

One of the world’s most popular ecommerce platforms has included Findify on its latest list of top certified apps. 

The leading site search and personalization software provider now features on what is perhaps the most exclusive line-ups within the online sales ecosystem - the new Shopify Plus Certified App Program. 

“Shopify Plus Certified Apps are hand-selected for their quality and ability to solve complex
merchant needs. Each app is formally reviewed by the Shopify App Review Team to ensure
it meets our advanced requirements in performance, security, privacy, and support,” explained a Shopify Plus spokesperson. 

“The partners and apps that merchants choose to work with impact everything - from the speed at which they grow to the overall success of their business. We created the Shopify Plus Certified App Program to ensure we are highlighting industry-leading apps that solve the complex problems that are specific to Shopify Plus merchants.”

Findify is one of only 34 apps to feature in the current iteration of the program, which was launched on April 14, 2020. 

It appears alongside other industry leaders, such as Yotpo, Privy, and Shogun, among others. 

CCO of Findify, Joakim Amadeus Olsson, welcomed the launch of the program, calling it a fantastic resource for Shopify Plus merchants. 

“This is really, really great for sellers. Shopify Plus has put a lot of thought into what providers they are featuring as part of their new Certified App Program, and the end result is a collection of top ecommerce tools merchants know they can trust,” he said. 

“At Findify, we have been working with Shopify since early 2015, and have been a part of the Shopify Plus programme since 2017. Over the years, we have found Shopify to be a great platform which features thousands of top brands. We’re very happy with our relationship to date, and look forward to working more with Shopify Plus, and with Shopify Plus merchants, long into the future.”

For more information on Findify’s powerful ecommerce tools, which include personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

To read more about the Shopify Plus, check out their blog.

Leading site search and personalization software company Findify has launched a new integration with Swym - an innovative wishlist app and smart back-in-stock solution.

Swym’s popular ecommerce tool prolongs the shopper journey, making it easy for customers to save their favourite products so they can find them again later - when they are ready to buy.

Experts at both companies have come together to ensure Findify and Swym solutions work seamlessly together - creating more value for mutual clients who want to sell more and sell smarter, as highlighted through the most recent integration of widely respected brand Outerknown. ​

US-based retailer Outerknown was co-founded by 11-time World Surf League Champion Kelly Slater and acclaimed designer John Moore with the belief that apparel businesses have a responsibility to make clothing that respects the world around us. 

Today, Outerknown is fully committed to making their entire product line sustainable by using organic materials made in safe factories by workers treated fairly with fair pay. 
 
Aiding them in the online iteration of their sustainable clothing journey, are three Findify solutions: Personalized Search, Smart Collections, and Recommendations, as well as Swym's great wishlist app to prolong the customer journey. ​

Junior Warner, Director of Web Development at Outerknown praised both providers, saying Findify and Swym integrate “very well” with each other and that the solutions work hand-in-hand. 
 
“I do think Findify and Swym complement each other, because it allows users to add products to their Wishlist on the search and Product Listing Pages (PLP) which is earlier than they usually would have a chance to with other solutions that only allow users to add to their Wishlist on the product page,” he explained. ​

Junior first discovered Findify in his search to replace the default Shopify search function. He wanted a solution that would allow further refinement of the filters customers were allowed to do on the Outerknown search results page and Product Listing Pages. 
 
With Swym, Junior wanted an easier way for Outerknown customers to add their favourite products to a wishlist, then add it to their cart later without having to go through the process of finding it on the PLP or through search again. 
 
Now, with solutions from both companies working in tandem on the Outerknown website, the apparel store is experiencing fantastic results.

“The seamless integration between Findify and Swym would allow a customer like Outerknown to increase sales and conversion rate,” said Junior.
 
The effect of the technology even extends beyond the site experience into external marketing. 
 
“Customers of Swym, like Outerknown, can look at the analytics that Swym provides to see what products people are adding to their Wishlist the most - and market those products to drive more interest and sales,” he said. 
 
“[Meanwhile] Findify personalized search and PLP has contributed to faster page load on our search results and PLP pages. The analytics breakdown Findify offers allows us to get more in depth details on how users are interacting with the products displayed on the search results and PLP pages and how they prefer to filter them.” 
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* Findify, an advanced AI solution and ecommerce tool which uses machine-learning algorithms to change the order in which each individual shopper sees each product, creates an optimized and personalized journey for online shoppers. For more information on Findify solutions, including personalization software, book a demo here. For more information on Swym, go to www.swym.it.