This autumn, the retail industry is gearing up for an online shopping season they think will be one for the record books, largely driven by the effects of Covid-19.
Black Friday, in particular, is tipped to get a significant online boost from the coronavirus pandemic as shoppers embrace the ‘new norm’ of not flocking to retail stores unnecessarily.
As a provider of live site search and personalization software for ecommerce websites, Findify is already anticipating a substantial uptick in traffic and volume - and preparing accordingly.
From Black Friday, and throughout the Holiday Season, the following protocols will be in place:
‘Make sure everything in your tech stack is as scalable as Findify’
“There’s no denying that consumers face challenges this year in terms of shopping at brick-and-mortar stores. But this means that shopping online has never been more attractive - ecommerce websites provide safe and convenient shopping experiences,” said Findify CEO Philip Nobel.
“The time around Black Friday and Cyber Monday is one of the busiest periods of the year for us - as it is for all retailers and retail software providers. That’s why we beef up our protocols around this time, just to make doubly and triply sure there won’t be any down time for our clients.”
The CEO also advised clients to start thinking about their own Black Friday and Cyber Monday plan now at this stage (if they haven’t already), to make sure the other ecommerce tools they use on their website are also scalable, and to stress test their website to make sure it can handle the anticipated spike in traffic.
If you have any questions about Findify’s Black Friday, Cyber Monday, or holiday period preparations, send an email to firstname.lastname@example.org.
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.