The Velvet by Graham & Spencer journey first began in 1997 with an aspiration to create fashion-forward t-shirts that embodied the laid-back style of Los Angeles.
Today the brand has evolved into full collections - including a menswear range launched in 2004, a denim collection that went live in 2014, and even a homeware offering.
Helmed by Creative Director Jenny Graham, the collections are created using only the finest materials, and are manufactured primarily in the United States.
Velvet by Graham & Spencer can be found in boutiques and premiere department stores nationwide and internationally - as well as online.
With hundreds of different products now on offer, the brand, which runs on the Shopify Plus ecommerce platform, faced challenges in terms of how to best enable shoppers to find the specific items they were actively looking for, as well as discover their unknown desires.
In their search for a fast and reliable ecommerce tool that could solve this problem, those behind the trusted brand discovered Findify. Velvet by Graham & Spencer has now enlisted the leading site search and personalization software provider to help their customers find their preferred products quicker and easier, while also inspiring new explorations based on individual desires learned by Findify’s best-in-class personalization algorithm.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following a recent integration, which was conducted by top web agency Bondfire Inc., two customized Findify solutions are now integrated with the Velvet site - Personalized Search, and Smart Collections.
The trusted Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
Findify’s equally dependable Smart Collections solution takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Findify CEO welcomes yet another leading Shopify Plus fashion retailer
“Velvet by Graham & Spencer is a fantastic brand and we are delighted to be working with them and with their hardworking agency Bondfire Inc,,” said Findify CEO Philip Nobel.
“It is heartening to see we remain a top choice for Shopify Plus merchants, especially those operating in the fast-paced fashion industry. It’s a very welcome trend for us and we are going to work hard to ensure it continues.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.