Founders of Lovepop, an innovative 3D card company, John Wise and Wombi Rose met when studying to become naval architects.
On a group trip to Vietnam, however, John and Wombi were inspired by the incredible paper art form of kirigami.
The duo decided to take their engineering background and combine this ancient art with the sliceform structure used in ship design. This created a new method of creation which they called Slicegami - and thus Lovepop was born.
John and Wombi took their unique business idea to the small screen in 2015, appearing on ABCs Shark Tank programme, and secured an investment.
After experiencing tremendous growth in the following years, Lovepop is now on a mission to create one billion magical moments with its imagination-meets-engineering approach to designing incredible paper art.
The merchant now creates beautiful paper pop-up cards, stationery, decor, and gifts that make it easy to connect with loved ones in meaningful and memorable ways. Their products are sold at retail locations across the US, as well as online.
Customers using Lovepop’s popular web store, which is hosted on the Shopify ecommerce platform, will now be interacting with Findify technology when they carry out product searches.
What is Findify and what does it do?
Findify is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product - meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the merchant.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
What is personalized search?
The most popular Findify solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, with the ability to ‘Add to Cart’ directly from the autocomplete, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search" - displaying trending searches and trending products, while both “smart filtering" and "sorting" functionalities enable shoppers to find their desired items faster and a powerful variant search allows for filtering through different colour variants.
The personalized search solution also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
Findify CEO hails Lovepop as a unique and admirably-run business
CEO of Findify, Philip Nobel, said he was delighted to welcome Lovepop to the Findify client family.
“This is a great brand with a very beautiful and unique product. Not only that, but they are very socially conscious - they were among the businesses that chose to start manufacturing protective equipment at the start of the coronavirus pandemic,” he said.
“I really admire them for that, for stepping up at a time when medical staff across the US were experiencing a severe shortage of personal protective equipment. We’re delighted to have such a fantastic brand as a client, and we look forward to working with them long into the future.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.