As one of Sweden’s oldest and best established multi-brand chains, Johnells has an unbeatable eye when it comes to quality.
The store has consistently, since 1893, handpicked the finest garments from brands such as Gant, Hugo Boss, Eton, Tiger, and more.
This high standard also now extends to the brand new website of the well-respected store, where the Findify ecommerce tool is a proud new addition to the site’s technology stack.
Always to the forefront of quality service, continuing to invest in their online store is a natural path for Johnells to take.
To that end, Johnells enlisted the services of top Swedish agency Hyperlab who have just launched the leading fashion store’s brand new, ultrafast, website using Crown - their innovative new headless ecommerce framework.
The end result is an impressive store, hosted on the Jetshop platform, which responds at a lightning-fast pace - making for an incredibly smooth shopping experience.
CEO of Hyperlab, Jonatan Svennberg, said the site is now “considerably faster than all other competitors” (between x3 and x5 times faster, to be exact) and said it was great to be able to personalize the entire shopper experience without sacrificing speed.
How does Site Search and Personalization software work?
With Personalized Search, there are two aspects - search accuracy and personalization.
Accuracy is about precision & recall - making the search as smart as possible so that it can return relevant results to the customer putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.
Other aspects include Natural Language Processing - the search being able to tell the difference between products, like a table, a chair, or a sideboard, and attributes, like the colour red.
An effective search should also include spelling tolerance, ensuring customers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present.
Personalization, then, is all about the AI algorithm which analyzes the behaviour of the customer and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper has a preference for items made out of oak, or has a preference for a certain style of furniture, this is what they will see more of.
Findify Smart Collections takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Recommendations, then, also draws on these learnings, but in order to increase upsell and cross-sell capabilities - using designated space to highlight products the shopper is most likely to buy.
Findify ‘incredibly proud’ to work with Hyperlab to deliver incredibly fast site & search experiences for Johnells
CEO of Findify, Philip Nobel, praised the agency behind the Johnells build and said he was extremely impressed with the end result.
“I cannot stress this enough - the new Johnells website is absolutely amazing. It’s now one of the fastest site’s I’ve ever seen and that, coupled with the Findify integration, has had an immediate impact on store conversion,” he said.
“We are incredibly proud of the work done by our team on this project, and we’re also incredibly proud of the work done by the Hyperlab agency. It’s great to work with partners who are so dedicated, focussed, and talented. It’s a joy to see them do what they do and we look forward to working with them on more projects in the future.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To learn more about Hyperlab, and their ecommerce framework Crown, go to www.hyperlab.se or www.crownframework.com.