Shopify merchant Profile Wine Group is latest Canadian store to integrate full Findify suite of Personalized Search, Recommendations, and Smart Collections
When people think of site search and personalization software solutions, they think fashion, they think beauty, they think electronics.
While these are the industries that the majority of Findify clients fit into, top merchants from a diverse range of other industries have, for many years now, also been using the services of the leading site search and personalization software provider.
Findify currently serves the needs of a number of merchants operating in the automotive space, as well as those selling pharmaceutical goods, jewellery, camera equipment, kitchenware, furniture, art, vitamins, coffee, pet supplies, vapes, carpets, bicycles, health foods… even bespoke chocolate bouquets.
Another such merchant who joins this ever-expanding list is Shopify retailer Profile Wine Group, one of Canada’s premier wine and spirit agencies. The business is officially Findify’s latest client, having recently integrated the full suite through the magnificent work of top Canadian agency Little Rocket.
The agency, who designed and built the Profile Wine Group’s website, not only carried out the Findify integration, but also handled all customizations of the solution to ensure brand vision and tonality was maintained.
With Profile Wine Group, it is safe to say those working there are true wine and spirit connoisseurs. They live and breathe their business, seeking out innovation in product and inspiration in its promotion.
This hard work and dedication has gotten the business where it is today in terms of sales, but it has also attracted the prestigious accolade of ‘Vintages Portfolio Award of Excellence’ - awarded to Profile Wine Group in both 2013 and 2015.
All would agree that such talent should not be wasted - and that’s exactly what would happen if any of these gifted workers were stuck with the task of manually and repetitively curating the products shown across different areas of their store’s website. That’s what Findify is for.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, driven by top Canadian agency Little Rocket, three Findify solutions are now integrated with the Profile Wine Group site - Personalized Search, Recommendations, and Smart Collections.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
Recommendations identifies hot sellers, recently viewed items, frequently purchased together, and newest products. This ecommerce tool, which can be placed in any location on a store’s ecommerce website, allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify’s Smart Collections solution, meanwhile, brings all the benefits of personalized search to your collection pages. The solution, which ensures your collections are never a static, one-size-fits-all offering, includes personalized product ranking, dynamic filters, the ability to create merchandising rules, the ability to filter by customer reviews, and much more.
Findify CEO praises Profile Wine Group and their agency Little Rocket
Philip Nobel, CEO of Findify, said it was fantastic to welcome yet another top Canadian merchant to the Findify client family.
“We were delighted to hear of Profile Wine Group’s interest in us, and to have had the strong support of their agency Little Rocket,” he said.
“Little Rocket has been in our corner for a long time now, which we really appreciate. They are an exceptional agency with excellent design skills and have connected us with so many incredible Canadian brands like Profile Wine Group, helping these merchants integrate our solutions so they can start to reap the multitude of benefits personalization has to offer. We look forward to working with, and creating value for, both Little Rocket and Profile Wine Group going forward.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.
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