All the world over, Scandinavian design is hailed for its simple and minimalistic beauty. Nowhere is immune to the charm of this movement, it seems, not even Australia.
Testament to this is Nordic Fusion, a New South Wales-based retailer offering the very best in homeware, clothing, and gifts from Sweden, Denmark, Norway, and Finland.
The concept for the store was born in 2005, when Swedish and Norwegian friends came together to sell Scandinavian goods in their Australian shop. The store changed hands in 2017, with the new owner, Karla Armas, being just as passionate about all things Nordic.
Today, the store sells from brick-and-mortar locations, but also offers an extensive line of items for sale online. Now, the latest milestone in Nordic Fusion’s business journey lies in its integration with Swedish-based search and personalization software company Findify.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, two Findify solutions are now integrated with the Nordic Fusion site, which runs on the Neto platform - Personalized Search, and Recommendations.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
The Recommendations solution, meanwhile, identifies hot sellers, recently viewed items, frequently purchased together, and newest products. This ecommerce tool, which can be placed in any location on a store’s ecommerce website, allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify happy to help boost sales of Nordic goods
CEO of Findify, Philip Nobel, said he was extremely proud to support the promotion of Nordic products in non-Nordic markets.
“While Findify is a very international company now, both in our clients as well as in our staff, our story began in Sweden. I, myself, am also Swedish. So the Nordics will always have a special place in Findify’s heart,” he said.
“We’re delighted to welcome Nordic Fusion to the Findify client family, and look forward to working with their team for a long time to come.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To read more client announcements, click here. To read more about Findify and Neto, click here.
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