Offering the largest collection of pop culture products in all of Mexico, Epicland is aptly named.
The store, which is hosted on the Shopify ecommerce platform, sells items from the worlds of Disney, Marvel, Star Wars, DC, Harry Potter, Nintendo, Game of Thrones, Dragon Ball Z, and many more.
These items range from stylish t-shirts, sweatshirts, hats and bags to gift items like keyrings, mugs, and collectible figurines.
Featuring thousands of products on their online store, and growing, the team behind Epicland realized they needed a better way for shoppers to discover their assortment.
Now, leading site search and personalization software provider Findify has been enlisted to help Epicland with this, utilizing the power of personalization to help customers find their preferred items quicker and easier. Both Findify’s Personalized Search and Smart Collections solutions are now live on the Epicland website.
How does Site Search and Personalization software work?
With Personalized Search, there are two aspects - search accuracy and personalization.
Accuracy is about making the search as smart as possible so that it can return relevant results to the customer putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.
Other aspects include Natural Language Processing - the search being able to tell the difference between products, like a t-shirt, a keyring, or a figurine, and attributes, like the colour red.
An effective search should also include spelling tolerance, ensuring customers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present.
Personalization, then, is all about the AI algorithm which analyzes the behaviour of the customer and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper has a preference for items from the Marvel universe, or has a preference for Harry Potter items, this is what they will see more of.
Findify’s Smart Collections solution takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Customizing the product experience
While Findify’s powerful ecommerce tool already looks great out-of-the-box, it is also possible to customize the solutions to match the merchant’s desired look, feel, and desired brand experience.
Epicland, for example, chose to customize a number of aspects, most notably in relation to the store’s product cards where they requested an integration of both ‘Añadir al Carrito’ (‘Add to Cart’) and ‘Vista Rápida’ (‘Quick View’) functions.
Since Findify powers areas that display products across the site, the company very specifically decided to build a solution that is flexible and can be fully adapted to the client’s brand experience - offering endless opportunities through customizations and pre-built integrations.
In addition, Findify created a custom sticker for the merchant - highlighting discounted items with ‘Ahorra x%’ (‘Save x%’).
Findify welcomes Epicland into the increasingly strong Shopify/North America fold
CEO of Findify, Philip Nobel, said he was delighted to welcome Epicland to the Findify client family.
“Epicland is a truly fantastic company and they sell just really, really cool stuff. So we are very happy to have them with us and to be able to support them in their ongoing ecommerce journey,” he said.
“And for Findify, Epicland represents a strengthening of our client base both with Shopify and within North America. It continues to be a very strong region for us, and we are looking forward to the continuation of this trend and to bringing further value to merchants in this area and on this platform.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.