Twelve years ago, socks were just socks. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become.
Then, in 2008, two Swedes discovered they shared the same vision: to spread happiness and joy by turning these everyday essential items into colorful design pieces. This is how Happy Socks was born.
Now, in large part thanks to Mikael Söderlindh and Viktor Tell, the brains behind the creation, the sock industry has been completely revolutionized. Consumers now see socks as the fun, creative, and individualistic items that they are.
Happy Socks itself is today beloved in more than 90 countries worldwide. With concept stores all around the globe, from LA to Tokyo, Happy Socks can be found in over 10,000 top fashion apparel boutiques and has also branched out into underwear and beachwear.
The brand has even attracted many famous clients and collaborators, with names like Snoop Dogg, Steve Aoki, Wiz Khalifa, The Rolling Stones, and Pharrell Williams all helping to create their own Happy Socks designs.
The latest milestone in the inspirational Happy Socks journey lies in its integration with Findify, coming on board as an Enterprise client and utilizing the full Findify suite, with the integration project being led by trailblazing Swedish agency Made People.
What is Findify and what does it do?
Findify is an leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product - meaning each user has the most optimized personalized journey, without the need for any manual work.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
What is included in the full Findify suite?
Customers using Happy Socks’ online store, which is hosted on Magento and has been lovingly designed by top Swedish agency Made People, will now be interacting with Findify technology when they search, browse collections, and view recommendations.
The most popular Findify solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search" - displaying trending searches and trending products, while both “smart filtering" and "sorting" functionalities enable shoppers to find their desired items faster.
Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
Finally, the Recommendations solution identifies hot sellers, recently viewed items, and newest products.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
Welcomed with open arms
CEO of Findify, Philip Nobel, welcomed Happy Socks to the Findify client family and said it had been fantastic to work with them and with their Swedish agency Made People to integrate Findify solutions.
“We are very experienced, here at Findify, in dealing with big names and famous faces. Yet even for us we were a little star-struck by Happy Socks! It’s a truly unique brand, run by some of the most creative minds we’ve ever had the pleasure of dealing with,” he said.
“It was also a pleasure, as it always is, to work with those at the Made People agency who built Happy Socks’ amazing website. Their involvement really made the process an enjoyable one, and we look forward to working on more projects with them in the future.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
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