Founded in Sweden in 1891, Tretorn is literally a piece of Scandinavian history.
Forever remaining true to their original aspirations, Tretorn continues to create products - footwear, outerwear, and accessories - that can withstand Scandinavian weather without getting in the way of everyday life.
This also means manufacturing items that are stylish and worn equally by city-dwellers and nature-lovers alike. Ultimately, Tretorn is about celebrating both style and practicality and today, more than 130 years after they first entered into business, you can find the brand in stores all over the world.
Now complementing Tretorn’ top quality service and evolution into the digital age is leading site search and personalization solution Findify.
All Findify solutions are now running on Tretorn’ online site, which runs on the Jetshop platform, improving the purchase journey by helping shoppers find their preferred items quicker and easier.
How does Site Search and Personalization software improve the ecommerce experience?
With the Personalized Search ecommerce tool, there are two aspects - search accuracy, and personalization.
Accuracy is about precision and recall - making the search as smart as possible so that it can return relevant results to the shopper putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.
Other aspects include Natural Language Processing - the search being able to tell the difference between products and attributes.
An effective search should also include spelling tolerance, ensuring shoppers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present.
Personalization, then, is all about the AI algorithm which analyzes the behaviour of the shopper and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper frequently needs led lights, or has a preference for a certain colour, this is what they will see more of.
Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more.
It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps - while at the same time keeping the solution running at a lightning fast pace.
Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
Findify CEO welcomes Swedish staple Tretorn to the Findify client family
CEO of Findify, Philip Nobel, welcomed Tretorn to the Findify enterprise client family, a development which serves to further solidify Findify’s place as a leading provider of search and personalization solutions for both Swedish clients as well as merchants operating on the Jetshop platform.
“Tretorn is a widely well-known and respected brand here in Sweden and we are delighted to have them with us. We look forward to working with them long into the future to help them achieve their goals and bring them continuous Return on Investment,” he said.
“We are also very happy to add another Jetshop client to our portfolio. As the leading ecommerce platform in our home base of the Nordics, Jetshop is a huge focus for us and every new client we onboard in a Jetshop environment is cause for celebration.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Jetshop, click here.