With more than 10,000 online reviews, a Top Seller ranking on eBay, and an extensive range of products, it’s safe to say Empowered Auto Parts lives life in the fast lane.
The trusted Australian automotive retailer, which operates 100% online, has been in operation for more than 30 years, building both a national and international customer base with its quality vehicle supplies and commitment to competitive pricing.
Recently, however, those behind the wheel of the family-run business realized that with thousands of products, and growing, they needed to find a better way for their customers to find their preferred products quicker and easier from their range of more than 15,000.
After researching the area of site search and personalization, Empowered Auto Parts decided to implement the full Findify suite - Personalized Search, Recommendations, and Smart Collections.
What is Findify?
Findify is a leading provider of site search and personalization software solutions for ecommerce websites.
It’s popular ecommerce tools, which have been trusted by more than 1,800 retailers to date (including brands like Victoria Beckham, Happy Socks, Everlast, BH Cosmetics, and more), operates on an advanced AI and machine-learning algorithm.
When applied to different aspects of an ecommerce store, such as the search bar, the search results page, collection pages, and in recommendations widgets, this software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
From now on, customers of Empowered Auto Parts, which is hosted on Neto, will be interacting with Findify technology when they search, browse collections, and view recommendations.
What is ecommerce personalization?
Personalization, as it relates to ecommerce, means the automated creation of a personal shopper journey. When customers visit a site with personalization software, they will be shown products specifically tailored to their individual preferences as opposed to a “one size fits all” method where the same products are shown to everyone.
This method has been proven to increase conversion, as shoppers see more of the items they want to buy, and are more likely to add additional items to their carts.
Analysts at Findify, comparing merchants before and after implementing site search and personalization software, have reported an increase in overall annual revenue of up to 29%.