Findify’s newest client, global footwear brand United Nude, has gained worldwide fame for its unique and innovative designs.
To date, the brand has produced customized shoes for stars such as Lady Gaga and Nicki Minaj, and has collaborated with famed designers Issey Miyake, Iris Van Herpen, and the late Zaha Hadid.
While United Nude is based in LA, its designs are sold across the world, with an increasing amount of sales now taking place online.
Now, the brand has enlisted the help of leading machine-learning and product personalization company Findify which works behind the scenes to secure increased conversion rates.
Using the latest in Artificial Intelligence technology, Findify solutions allow online shoppers to find what they want quicker and easier, tailoring and personalizing the content they see.
A number of the company’s solutions are now in operation on United Nude’s websites, following the integration on their Magento environment earlier this month.
United Nude will now benefit from search personalization as well as Findify’s Recommendations solution which identifies hot sellers, recently viewed items, and newest products, and Findify Smart Collections which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
CEO of Findify, Philip Nobel, said it was fitting for United Nude to pair with Findify.
“We’re two very different companies, but with a very similar point of view,” he said.
“Both Findify and United Nude recognize the importance of individualism - that it’s fundamental to create unique and innovative solutions and get away from the ‘one size fits all’ mentality. We look forward to working with the brand long into the future and supporting them in their continuous growth.”
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