 Founded in Sweden in 1891, Tretorn is literally a piece of Scandinavian history. Forever remaining true to their original aspirations, Tretorn continues to create products - footwear, outerwear, and accessories - that can withstand Scandinavian weather without getting in the way of everyday life. This also means manufacturing items that are stylish and worn equally by city-dwellers and nature-lovers alike. Ultimately, Tretorn is about celebrating both style and practicality and today, more than 130 years after they first entered into business, you can find the brand in stores all over the world. Now complementing Tretorn’ top quality service and evolution into the digital age is leading site search and personalization solution Findify. All Findify solutions are now running on Tretorn’ online site, which runs on the Jetshop platform, improving the purchase journey by helping shoppers find their preferred items quicker and easier.  How does Site Search and Personalization software improve the ecommerce experience? With the Personalized Search ecommerce tool, there are two aspects - search accuracy, and personalization. Accuracy is about precision and recall - making the search as smart as possible so that it can return relevant results to the shopper putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.  Findify’s fast and reliable autocomplete solution in operation on Tretorn’s Jetshop-powered store. Other aspects include Natural Language Processing - the search being able to tell the difference between products and attributes. An effective search should also include spelling tolerance, ensuring shoppers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present. Personalization, then, is all about the AI algorithm which analyzes the behaviour of the shopper and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper frequently needs led lights, or has a preference for a certain colour, this is what they will see more of. Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps - while at the same time keeping the solution running at a lightning fast pace.  Custom horizontal filtering options running on Tretorn’s online store as part of the Findify Smart Collections solution. Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown. The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.  A Findify-powered product recommendation widget on Tretorn’s home page. Findify CEO welcomes Swedish staple Tretorn to the Findify client familyCEO of Findify, Philip Nobel, welcomed Tretorn to the Findify enterprise client family, a development which serves to further solidify Findify’s place as a leading provider of search and personalization solutions for both Swedish clients as well as merchants operating on the Jetshop platform.
“Tretorn is a widely well-known and respected brand here in Sweden and we are delighted to have them with us. We look forward to working with them long into the future to help them achieve their goals and bring them continuous Return on Investment,” he said. “We are also very happy to add another Jetshop client to our portfolio. As the leading ecommerce platform in our home base of the Nordics, Jetshop is a huge focus for us and every new client we onboard in a Jetshop environment is cause for celebration.” For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Jetshop, click here.  As one of Sweden’s oldest and best established multi-brand chains, Johnells has an unbeatable eye when it comes to quality. The store has consistently, since 1893, handpicked the finest garments from brands such as Gant, Hugo Boss, Eton, Tiger, and more. This high standard also now extends to the brand new website of the well-respected store, where the Findify ecommerce tool is a proud new addition to the site’s technology stack.  Findify autocomplete and search results live on Johnells.se. Always to the forefront of quality service, continuing to invest in their online store is a natural path for Johnells to take. To that end, Johnells enlisted the services of top Swedish agency Hyperlab who have just launched the leading fashion store’s brand new, ultrafast, website using Crown - their innovative new headless ecommerce framework. The end result is an impressive store, hosted on the Jetshop platform, which responds at a lightning-fast pace - making for an incredibly smooth shopping experience. CEO of Hyperlab, Jonatan Svennberg, said the site is now “considerably faster than all other competitors” (between x3 and x5 times faster, to be exact) and said it was great to be able to personalize the entire shopper experience without sacrificing speed.  Filtering search results is quick and easy with Findify. How does Site Search and Personalization software work?  With Personalized Search, there are two aspects - search accuracy and personalization. Accuracy is about precision & recall - making the search as smart as possible so that it can return relevant results to the customer putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user. Other aspects include Natural Language Processing - the search being able to tell the difference between products, like a table, a chair, or a sideboard, and attributes, like the colour red. An effective search should also include spelling tolerance, ensuring customers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present. Personalization, then, is all about the AI algorithm which analyzes the behaviour of the customer and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper has a preference for items made out of oak, or has a preference for a certain style of furniture, this is what they will see more of. Findify Smart Collections takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products. Recommendations, then, also draws on these learnings, but in order to increase upsell and cross-sell capabilities - using designated space to highlight products the shopper is most likely to buy.  Findify Recommendations in action for Johnells. Findify ‘incredibly proud’ to work with Hyperlab to deliver incredibly fast site & search experiences for JohnellsCEO of Findify, Philip Nobel, praised the agency behind the Johnells build and said he was extremely impressed with the end result.
“I cannot stress this enough - the new Johnells website is absolutely amazing. It’s now one of the fastest site’s I’ve ever seen and that, coupled with the Findify integration, has had an immediate impact on store conversion,” he said. “We are incredibly proud of the work done by our team on this project, and we’re also incredibly proud of the work done by the Hyperlab agency. It’s great to work with partners who are so dedicated, focussed, and talented. It’s a joy to see them do what they do and we look forward to working with them on more projects in the future.” For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To learn more about Hyperlab, and their ecommerce framework Crown, go to www.hyperlab.se or www.crownframework.com. 
John Henric was founded, more than 10 years ago, by two friends with a big vision - to produce unique and high-quality men’s accessories.
With hard work and determination the dynamic duo made their idea a huge success, allowing them to branch out into the production of men’s shirts, sweaters, and bags. Today, John Henric products are sold all over the globe - amplified by machine-learning and product personalization company Findify. The John Henric website now carries a number of additional Findify features, following a full redesign of the site and integration on Swedish ecommerce platform Jetshop, making full usage of Findify's latest Artificial Intelligence technology. Findify’s service, which is used by leading eCommerce websites, uses AI to build unique user profiles, thereby delivering a personalized search experience for each site visitor. Now, with its improved personalized site search capabilities, John Henric customers will be able to find their preferred items quicker and easier. They will also benefit from Findify’s Recommendations solution, which identifies hot sellers, recently viewed items, and newest products, and Findify Smart Collections, which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. CEO of Findify, Philip Nobel, said he was delighted to have John Henric in the Findify client family. “I’ve shopped at John Henric myself and I’ve always found their products to be of extremely high quality while still being affordable. So it’s a nice feeling knowing Findify is helping to bring this experience to even more people across the globe and also aiding John Henric in increasing their revenue and their conversion rates,” he said. “John Henric is a fantastic brand and everyone here at Findify really believes in them. We’re delighted they chose to work with us.” Check out the latest Findify clientsExperience the Findify effect |
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