Health and wellbeing store Revital is a one stop shop when it comes to the body’s supplement and vitamin needs.
With a 25-year history, the retailer routinely goes above and beyond to help and inspire their customers to be the best they can be, helping each one shape the perfect health solution.
The UK-based merchant, which offers a friendly, knowledgeable and confident service both in-store and on the web, also prides itself on attention to detail - they understand how important everyday habits, diets, and lifestyle choices truly are.
Revital applies this same ethos to their online store’s tech stack - understanding the importance not only of supercharging their store’s capabilities with site search and personalization software, but of choosing the right provider to help them do it.
As such, the merchant chose Findify Search and Personalization and opted for the full suite of Personalized Search, Recommendations, and Smart Collections.
Swanky team praises Findify’s ease of use following smooth integration
The full Findify suite of solutions are now live on Revital’s Shopify site, as integrated by top UK agency Swanky.
"Working with the Findify team on this project was an absolute pleasure. They were able to use agile methodology to implement and test solutions for valuable ROI changes for the client,” explained Swanky Project Manager John Ball.
Swanky Product Manager, Nichola Birch, echoed these sentiments.
“Findify is a great tool to work with. Their support on this project with Revital was second to none and they were always on hand to help us make the most of their features,” she said.
“The fact that one system is learning from both customer’s search behaviour and how they are interacting with recommendations provides a wealth of understanding which can then be fed back into the algorithm. Using these two sources of information means Findify can deliver more informed suggestions than other tools and get Revital’s customers to what they need quicker.”
Using Artificial Intelligence to enhance UX and boost revenue in ecommerce settings
Findify’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options, while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.
This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search" - displaying trending searches and trending products, while both “smart filtering" and "sorting" functionalities enable shoppers to find their desired items faster.
Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more.
It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps - while at the same time keeping the solution running at a lightning fast pace.
Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
Findify and Swanky celebrate another successful collaboration
“At Findify, we always welcome every new client with open arms, though it is always particularly satisfying to work with clients who have agencies. In this case, we worked closely with our UK partner Swanky, and we think they did a great job on this integration of our solutions,” said Findify CEO, Philip Nobel.
Swanky Head of Operations, Ben Homer, said the integration helps not only end-consumers, but also the Revital team.
“For example, there are day-to-day optimisations that Findify automates, like smart merchandising, that will help reduce the team's workload,” he explained.
“Revital has a huge product database, so it was really exciting to be able to integrate Findify into their online store and provide a solution that helps customers find what they’re looking for quickly and easily, with a search experience personalised to their needs.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.
In these modern and capitalistic times, it can be hard for environmentally conscious shoppers to find online stores that put sustainability before profit.
The market for such an ethos is definitely there, however, with more and more consumers wanting to know the stories behind their purchases - where the items came from, how they were produced, and how they were shipped.
That’s where Wholesome Hub comes in. Australia’s best organic food store, the retailer only deals in products that are organic, vegan, and sourced in-country. Their offerings are all cruelty free, ethically made, contain zero waste, and are shipped in the most environmentally friendly way possible. The company even plants trees to offset any carbon emissions generated by their delivery methods.
Solidifying its commendable principles, Wholesome Hub is also a committed member of the 1% for the Planet movement - a group of retailers who donate 1% of all sales revenue to supporting non-profit organizations and environmental campaigns which help look after the planet and support biodiversity.
Today the business is a force to be reckoned with, boasting myriad awards for sustainability and entrepreneurship.
The latest step in the development of the Wholesome Hub online store lies in its integration with Findify search and personalization software.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, two Findify solutions are now integrated with the Wholesome Hub site, which runs on the Neto platform - Personalized Search, and Recommendations.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
The Recommendations solution, meanwhile, identifies hot sellers, recently viewed items, and newest products. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify “incredibly proud” to be part of the journey
CEO of Findify, Philip Nobel, welcomed Wholesome Hub into the Findify client family.
“Sandy and Belinda at Wholesome Hub are truly inspirational people who are doing fantastic work in the sustainability sector,” he said.
“Everyone who works at Findify is incredibly proud to be part of the Wholesome Hub journey, especially since we share all the same values and believe we all need to work together to safeguard our environment. Sandy and Belinda are proof that you can run a hugely successful business without running the planet into the ground. I have huge respect for that.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To read more client announcements, click here. To read more about Findify and Neto, click here.
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One of Australia’s leading health, wellness, and fitness brands, Swisse is the perfect example of a homegrown success story.
Backed by stars like Nicole Kidman and Chris Hemsworth, and working with top marketing agency BVA, the company has only ever had one overarching goal - to make people happier and healthier through education and the use of natural products.
It all started in the 1960s when founder Kevin Ring embarked on an adventurous quest to the farthest corners of the globe, all to find the world’s most nutrient-rich ingredients.
This eventually led to the opening of the very first Swisse shop, near Melbourne, in 1969. The brand has grown at a phenomenal pace ever since - it is now a global business with additional hubs in the US, the UK, France, Italy, China, Hong Kong, and New Zealand.
Today, the Swisse product range stretches from top selling men’s and women’s multivitamins and dietary supplements, to sports nutrition, skincare and functional foods. While sales in traditional brick-and-mortar stores have long been the focus, the company is also enjoying increasing online popularity.
As such, Swisse, backed by BVA, decided it was time to launch the next phase of their journey, by implementing Findify site search and personalization solutions on the Swisse website.
Findify solutions, used by leading eCommerce websites, use AI to build unique user profiles, thereby delivering a personalized search experience for each site visitor.
Now, with its increased smart search capabilities, Swisse customers will be able to find their preferred items quicker and easier.
They will also benefit from Findify’s Recommendations solution, which identifies hot sellers, recently viewed items, and newest products, and Smart Collections, which includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
CEO of Findify, Philip Nobel, welcomed Swisse to Findify as its latest Australia-based client, and thanked the BVA agency for their help in the process
“While most of our clients are based in North America, followed by a strong presence in Europe, Findify has recently been expanding into Australia. It’s an exciting time as we’ve received a warm response from this market, with more Australian merchants reaching out to us on an increasing basis,” he said.
“It’s great to see such growth, and we’re glad to have such a respected Australian brand like Swisse on board at the very start of our journey down under. We’re also very appreciative of the work BVA has done, and continues to do. They’re extremely valued partners and we always look forward to cases they are involved in.”
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