Shopify superstore Pilot Mall serves a unique segment of the market - those interested in all things aviation.
A family owned and operated business, Pilot Mall was founded in 1998 and offers items relating not only to the science of flight, but also appreciation of it - the store sells everything from model airplanes and flying-inspired jackets to FAA charts, aircraft supplies, online flight training, and aviation headsets.
Featuring more than 8,000 products on their website, and growing, those behind Pilot Mall realized they needed a better way for shoppers to discover their assortment.
Now, leading site search and personalization software provider Findify has been enlisted to help Pilot Mall with this issue, utilizing the power of personalization in search, collections, and recommendations to help customers find their preferred items quicker and easier.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, three Findify solutions are now integrated with the Pilot Mall website - Personalized Search, Smart Collections, and Recommendations.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
Then the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
‘Great to see such a diverse interest in Findify solutions’
Ceo of Findify, Philip Nobel, welcomed Pilot Mall to the client family with open arms.
“We love this brand a lot, and a lot of it is because their offering is so unique and interesting,” he said.
“Most of our clients are in the fashion, beauty, and electronics industries, but in recent years merchants selling all sorts of other items have been interested in improving their site search, filtering, recommendations, and of course personalization. This is super great to see, because our solutions can 100% be tailored for different industries and can bring a lot of value regardless of what kind of items are being sold. So we are looking forward to working with Pilot Mall long into the future and bringing them as much value as possible.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.
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