It may be a well-established, family-owned company that dates all the way back to 1971, but Oliver Jewellery is not your typical jewellery house.
Offering pre-loved designer and luxury items at affordable prices, the business seems to have one foot in its own distinguished history, and another entirely in the future.
Whenever Oliver Jewellery receives a piece someone wants to sell, it utilizes an extremely high-tech method of authentication called Entrupy.
The Entrupy method, which is a detection algorithm used to analyze various materials from canvas and leather to metal and wood, was created by a team with eight degrees, including two PhDs, decades of experience, four patents, and thousands of research and testing hours.
Meanwhile, XRF technology is used to analyze the material composition of the jewellery pieces. Since brands like Tiffany and Cartier use specific mixtures of precious metals, which this method can detect, it can easily detect even the most impressive fakes and replicas.
Every week, Oliver Jewellery authenticates and sells hundreds of products from top luxury brands like Patek Philippe, Christian Louboutin, Alexander McQueen, and many more.
Findify Machine-Learning Next Step to Elevate Site Capabilities
Considering Oliver Jewellery’s preexisting appreciation of algorithms, AI, and advanced technology, choosing to upgrade their website by adding Findify Site Search and Personalization capabilities became an obvious next step.
The Shopify Plus business is officially Findify’s latest client, having recently integrated the full suite through the magnificent work of top Canadian agency Little Rocket.
The agency, which designed and built Oliver Jewellery’s website, not only carried out the Findify integration, but also handled all customizations of the solution to ensure brand vision and tonality was maintained.
How does Site Search and Personalization software work?
With Personalized Search, there are two aspects - search accuracy and personalization.
Accuracy is about making the search as smart as possible so that it can return relevant results to the customer putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.
Other aspects include Natural Language Processing - the search being able to tell the difference between products, like a table, a chair, or a sideboard, and attributes, like the colour red.
An effective search should also include spelling tolerance, ensuring customers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present.
Personalization, then, is all about the AI algorithm which analyzes the behaviour of the customer and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper has a preference for items made out of oak, or has a preference for a certain style of furniture, this is what they will see more of.
Findify’s Recommendations solution also draws on these learnings, but in order to increase upsell and cross-sell capabilities - using designated space to highlight products the shopper is most likely to buy.
Smart Collections takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Customizing the product experience
While Findify’s powerful ecommerce tool already looks great out-of-the-box, it is also possible to customize the solutions to match the merchant’s desired look, feel, and desired brand experience.
Oliver Jewellery, for example, chose to customize a number of aspects, with the customizations process driven by the Little Rocket agency and supported by Findify. The project saw the autocomplete function adjusted to fit with Oliver Jewellery’s specific style, the results page tailored for their inspiration-driven industry, with products in focus, and rich filter usage simplifying navigation for customers.
The most visibly noticeable customization can be seen in the Recommendations feature, however, with Oliver Jewellery deciding to completely customize the size and feel of the Recommendations widgets to drive wide exploration through an inspirational UX.
Findify CEO praises Oliver Jewellery and their agency Little Rocket
Philip Nobel, CEO of Findify, said it was fantastic to welcome yet another top Shopify Plus merchant to the Findify client family.
“We were delighted to hear of Oliver Jewellery’s interest in us, and to have had the strong support of their agency Little Rocket,” he said.
“Little Rocket has been in our corner for a long time now, which we really appreciate. They are an exceptional agency with excellent design skills and have connected us with so many incredible Canadian brands like Oliver Jewellery, and previously Profile Wine Group, helping these merchants integrate our solutions so they can start to reap the multitude of benefits personalization has to offer. We look forward to working with, and creating value for, both Little Rocket and Oliver Jewellery going forward.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.