Founded in 2014, Kent of Inglewood began with one pervading ethos: the belief that everybody deserves a great shaving experience.
With this passion for quality in mind, the business gravitated towards classic razors and shaving gear - items made with care and designed to last lifetimes.
With increased demand, however, Kent of Inglewood was able to expand its offering to include beard products, perfumes, and other fine grooming accoutrements.
Being distinctly Canadian, the brand also decided to start selling axes.
“At the end of the day, it’s the little things that make you truly happy: an incredibly smooth shave, a luscious soft beard, or a razor sharp axe,” a staff member explained.
“Part of taking care of yourself is enjoying good personal time. A good axe or camping knife helps you to enjoy the Canadian wilds that we are blessed with.”
A smooth and reliable shopper journey for every customer
With Kent of Inglewood offering smooth shaving experiences, and Findify offering smooth shopping experiences, it made sense for the two customer-orientated companies to work together.
Findify’s lightning-fast Search and Personalization solutions are now live on the Canadian brand’s popular Shopify store, helping visitors more quickly and more dependably find the products they most want to buy.
What is Findify and how does it help reliably increase ecommerce revenue?
Findify is a tried and trusted AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work on the part of the merchant.
This helps ecommerce merchants reliably increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Three Findify solutions are now live on Kent of Inglewood’s website - Personalized Search, Smart Collections, and Recommendations.
Personalized Search is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly. Customers see more of the products they like and, therefore, end up buying more.
Smart Collections, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
Findify Recommendations identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify CEO looking forward to creating continued value for Kent of Inglewood
CEO of Findify, Philip Nobel, welcomed Kent of Inglewood to the ever-growing Findify client family.
“We are always delighted to add one more Shopify merchant to our ranks, especially those that produce high-quality items like those offered by Kent of Inglewood,” he said.
“But it’s also great to add another merchant from the beauty/personal care industry as this is a sector that can really benefit from site search and personalization software.”
Mr Nobel revealed the majority of Findify clients occupy space in the fashion industry but that in recent years interest from merchants in other industries has been growing.
“This is a fantastic trend, because our solutions can 100% be tailored for different industries. Kent of Inglewood is the latest merchant to recognise the value in search and personalization solutions, and we look forward to being a reliable part of their tech stack, working with them long into the future and delivering continued return on investment for them.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.