In these modern and capitalistic times, it can be hard for environmentally conscious shoppers to find online stores that put sustainability before profit.
The market for such an ethos is definitely there, however, with more and more consumers wanting to know the stories behind their purchases - where the items came from, how they were produced, and how they were shipped.
That’s where Wholesome Hub comes in. Australia’s best organic food store, the retailer only deals in products that are organic, vegan, and sourced in-country. Their offerings are all cruelty free, ethically made, contain zero waste, and are shipped in the most environmentally friendly way possible. The company even plants trees to offset any carbon emissions generated by their delivery methods.
Solidifying its commendable principles, Wholesome Hub is also a committed member of the 1% for the Planet movement - a group of retailers who donate 1% of all sales revenue to supporting non-profit organizations and environmental campaigns which help look after the planet and support biodiversity.
Today the business is a force to be reckoned with, boasting myriad awards for sustainability and entrepreneurship.
The latest step in the development of the Wholesome Hub online store lies in its integration with Findify search and personalization software.
What is Findify and how does it help increase ecommerce revenue?
Findify is an advanced AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, two Findify solutions are now integrated with the Wholesome Hub site, which runs on the Neto platform - Personalized Search, and Recommendations.
The Personalized Search solution is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly to reflect these learnings. Customers see more of the products they like and, therefore, end up buying more.
The Recommendations solution, meanwhile, identifies hot sellers, recently viewed items, and newest products. This ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify “incredibly proud” to be part of the journey
CEO of Findify, Philip Nobel, welcomed Wholesome Hub into the Findify client family.
“Sandy and Belinda at Wholesome Hub are truly inspirational people who are doing fantastic work in the sustainability sector,” he said.
“Everyone who works at Findify is incredibly proud to be part of the Wholesome Hub journey, especially since we share all the same values and believe we all need to work together to safeguard our environment. Sandy and Belinda are proof that you can run a hugely successful business without running the planet into the ground. I have huge respect for that.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To read more client announcements, click here. To read more about Findify and Neto, click here.
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