It may currently be an overly consumer-driven world, but an ever-growing number of businesses are taking a stand against the modern-day throw-away culture. Icon by Design is one of them.
The company, which is based in Australia, sells forever furniture - items based on Nordic and Scandinavian furniture designs that will last you a lifetime.
“In our rush for convenience and efficiency, everything has become disposable. Electronics, toys, clothes, furniture. Oh, they’re all great value, on the sticker price. But at what cost?” they ask.
“At Icon by Design, we don’t think we should spend our brief time on earth making disposable things. So we build our furniture, including solid timber furniture and mid-century furniture, to last a long time, with a focus on natural, sustainable materials and craftsmanship. And we design our furniture to be minimal, elegant and timeless.”
Forever tech for the forever furniture company
The latest step in Icon by Design’s admirable journey lies in its recent integration of Findify’s site search and personalization software solutions.
Findify’s full suite of Personalized Search, Recommendations, and Smart Collections is now live on Icon by Design’s website (which is hosted on the Neto platform), helping customers of the store find their preferred items quicker and easier.
How does Site Search and Personalization software work?
With Personalized Search, there are two aspects - search accuracy and personalization.
Accuracy is about making the search as smart as possible so that it can return relevant results to the customer putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user.
Other aspects include Natural Language Processing - the search being able to tell the difference between products, like a table, a chair, or a sideboard, and attributes, like the colour red.
An effective search should also include spelling tolerance, ensuring customers get relevant results even if they make a typo, and a zero results workaround - ensuring relevant products come up even if the exact query searched for is not present.
Personalization, then, is all about the AI algorithm which analyzes the behaviour of the customer and learns, in real time, what their preferences are - search results are ranked in order of preference. So, if the algorithm learns the shopper has a preference for items made out of oak, or walnut, or has a preference for, let's say, Scandinavian furniture designs, this is what they will see more of.
Findify’s Recommendations solution also draws on these learnings, but in order to increase upsell and cross-sell capabilities - using designated space to highlight products the shopper is most likely to buy.
Smart Collections, then, takes all the same aspects as Personalized Search and applies them to collection pages to ensure products appearing within collections are ranked according to the customer’s preference, and are not simply a one-size-fits-all static list of products.
Customizing the product experience
While Findify’s powerful ecommerce tool already looks great out-of-the-box, it is also possible to customize the solutions to match the merchant’s desired look, feel, and desired brand experience.
Icon by Design, for example, chose to customize a number of aspects, most notably in relation to the store’s product cards.
Icon by Design product cards now feature reviews (powered by Yotpo via the Findify <> Yotpo integration), larger images, and options to ‘Pre-order’ and ‘Save’ items.
Since Findify powers areas that display products across the site, the company very specifically decided to build a solution that is flexible and can be fully adapted to the client’s brand experience - offering endless opportunities through customizations and pre-built integrations.
In this case, Icon by Design also chose to customize the look and feel of the Recommendations solution.
In addition, Findify created custom stickers for the merchant - highlighting both ‘New’ items as well as products ‘On Sale’.
Findify happy to help promote Scandinavian design down under
CEO of Findify, Philip Nobel, said he was extremely proud to support the promotion of Nordic and Scandinavian design in the Australian markets.
“While Findify is a very international company now, both in our clients as well as in our staff, our story began in Sweden. I, myself, am also Swedish. So all things Nordic will always have a special place in Findify’s heart,” he said.
“We’re delighted to welcome Icon by Design to the Findify client family, and look forward to working with their team for a long time to come.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To read more about Findify and Neto, click here.