The Urban Road story starts in 2010, when artist and illustrator Suzie Atkin set out to do something nobody in the Australian art market was doing - make unique high-quality art accessible to everyday art-loving Australians.
More than a decade later, and Urban Road has serviced more than 20,000 customers, making sure each and every one has the very best shopping experience.
It’s a noble aim, but one that becomes increasingly difficult the more products you offer. Currently boasting more than 9,000 unique items in their catalogue, and growing, Urban Road recently needed a faster and more reliable way for their valued customers to search for, and discover, the products they most wanted to buy.
This need led them to Findify. Urban Road’s latest development lies in its online site’s integration with Findify’s site search and personalization software, helping Urban Road customers find their preferred products quicker and easier while also inspiring new explorations based on individual desires learned by Findify’s best-in-class personalization algorithm.
What does Findify do and how can it increase revenue for ecommerce merchants?
Findify is a trusted AI solution which uses algorithms, advanced AI and machine-learning to change the order in which each individual shopper sees each product, meaning each user has the most optimized personalized journey without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for a reliable ecommerce purchase journey.
Three Findify solutions are now live on Urban Road’s Neto-powered website - Personalized Search, Smart Collections, and Recommendations.
Personalized Search is powered by an advanced AI algorithm which learns, in real-time, the preferences of online shoppers and re-orders product listings accordingly. Customers immediately see more of the products they like and, therefore, end up buying more.
Smart Collections, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
Findify Recommendations identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This is an invaluable ecommerce tool retailers can rely on to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
Findify CEO welcomes yet another Neto merchant searching for speed and reliability
CEO of Findify, Philip Nobel, welcomed Urban Road to the Findify client family, noting it’s high quality products and that fact that it is among a growing number of Neto merchants seeking a tried and trusted Search and Personalization solution.
"We are very much looking forward to delivering a strong Return on Investment to Urban Road and, indeed, to all our newest Australian clients ," he said.
"It's fantastic that Findify has become so strong in the Australian market, complimenting our existing client base which is made up of largely North American and European stores. I think site search and personalization is new to a lot of Australian store owners, and we're delighted so many of them are choosing us to show them what the software can do."
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Neto, click here.