We are often asked what the value of personalization is for an ecommerce store.
Here at Findify we talk a whole lot about personalization. We should - our artificial intelligence is built to personalize the online shopping experience – for everything from search results to collections pages and recommendations. So, we came up with this simple overview to show its effects:
Searching and browsing without personalization
The standard search engines embedded in shopping platform sites uses proven, open-source technologies such as ElasticSearch (Bigcommerce) or Solr (Shopify). Basic search results are generated from product tags or product descriptions only and collection pages bring up products in either the same order for everyone or a random order.
More advanced search technologies, like Findify’s base search algorithm, take account of further factors, such as how popular a product is and whether a merchant wants to promote a product when choosing what to put in search results.
The effect of personalizing the results
Findify’s artificial intelligence considers factors that are totally individual to the current shopper. Things like:
A great example of personalized search results can be seen when a shopper types in ‘green shoes’ after browsing an ecommerce site for a while. Findify follows a process of identification:
Findify’s AI can see that this shopper has already clicked on four pairs of shoes, all of them women’s shoes with green on them and with varying heal heights. They have ignored all shoes with laces and zips and has previously searched for ‘ballerina shoes’. This shopper hasn’t clicked on any shoes that cost more than $60 so Findify prioritizes shoes that cost less than that.
Based on Findify’s analysis, the search results look like this:
The results speak for themselves
As you can see, the personalized search results give a much higher chance of the shopper buying and converting into a sale for the merchant.
There are thousands of knobs you can tune to make search results better and at Findify, we’ve been teaching the machine to automatically make the best ranking decisions for you. Your customer John will see different products from your customer Jack because Findify shows the products that are most relevant to each.
Findify puts the right products in front of shoppers – in their search results, on the collections pages they see and in the recommendations that they read.
For more information about how Findify personalizes each individual shopping experience, get in touch and we’ll show you around.