As the market leader in online pet products, Pet n’GO’s CEO and Co-founder Alex Gzz and his team are laser-focused on ﬁnding tools that help his business diﬀerentiate itself from ﬁerce competition, much of which is offline. Alex knows that to meet— and exceed— the expectations of customers who would normally run to their local pet store, an exceptional shopper experience is essential and the challenge to provide this is constant.
Sub-par solutions disappoint
The range of alternatives that Pet n'GO carry mean that it takes a lot to get the right products in front of the right customers—at the right time—to achieve Alex’s conversion goals. Pet n’GO needed intelligent solutions that covered every touch point of their stores. Their original solutions just couldn’t deliver the incredible level of customer service that Pet n’GO needs.
Alex would need to spend valuable time scouring through Google Analytics, digging through heat maps and click-through reports trying to ﬁgure out what his customers really want. His development team would be needed —weighing down more of his time and more of his bottom line—to conﬁgure everything perfectly.
But he doesn't. Not anymore.
The solution - Findify ticks all the boxes
Our customers now see what they need when they need it. It’s smart. It’s automated out of the box.”
Pet n'GO communicates that won’t let their customers down – starting from the ﬁrst page view all the way through to delivery. It now captures visitor intent every step of the way— and match it to available oﬀers and new products. The store shows its responsiveness to its customers and never misses an opportunity to delight their customers.
By being better at this than their competitors, Alex stays ahead of the game while remaining true to his business values. Findify does this for Alex and Pet n'GO - straight out of the box.
Findify is doing precisely what an ecommerce store should do for you, which is: help you get more products noticed—dynamically—without needing to think about it."
Findify’s intelligent A.I. constantly reorders products to those most likely to be bought by each of Alex’s customers, giving them a unique and satisfying experience, something Shopify’s static search solution or Directed Edge’s archaic keyword matching system are unable to do.
In the end, it increases sales — creating happier customers that save time and build their trust in Pet n’GO, who can be sure that their shoppers' experiences are well taken care of.
Findify’s impacts for Pet n’GO
35% increase in conversion rate of search traﬃc
5X higher converting promotional campaigns using Findify merchandising tools
Identiﬁcation of best-selling products through Findify dashboard
Business resources refocused on the business — not coding
I couldn’t have had that insight without Findify’s solutions."
Less clicks to more sales
The ability to ﬁlter quickly, to categorize by product, pricing, or by what Alex's customers are telling him as they interact on his site—not what their old basic solutions dictated—means he doesn't have to spend time trying to guess what it is they want. The development team doesn't need to tag all their products— or create awkward workarounds.
Instead, they focus on creating a better product for their customers.
The most surprising part for Alex? Findify's analytics pinpointed products that were popular across audiences from very diﬀerent campaigns. This ‘hidden’ insight led to 3 new bestsellers for Alex. An insight, he raves, he “couldn't have had without Findify.”
Would you like to take a look at Findify and find out if it is for you? Click here to book a demo.