Connect even more sources with your content search
Many merchants have a rich content library available to them, mainly used for shopper recruitment. But bringing the product even closer to the actual product experience allows merchants to further leverage this content, thereby strengthening the shopper journey.
Adding social content, such as blogs and Instagram feeds, to the search experience allows merchants to engage with shoppers directly at the point of purchase.
Take, for example, a shopper called Jane. She is shopping online, looking at dresses. She can't decide which one she wants so she toggles her view in the search screen so she can see the brand's social content associated with those dresses.
She finds Instagram pictures of people wearing the various dress styles, and reads a guest blog written by an influencer she admires who tried out one of the dresses, thus helping Jane make a purchase decision.
Our content search feature is a great way for your customers to interact with your social feed content directly in the search results. It helps you to showcase your products in a new way, connecting the great content you have directly to your products.
The presentation of this content is also customizable, allowing it to match your site aesthetic and design.
Want to know more about this great feature? Contact us on firstname.lastname@example.org to get started.