Do you use all the great features Findify has to grow sales on your store? Things like:
The results of the work of this happy trio will be available in the fall so keep an eye out then!
For more information about Findify features, book a 15-minute demo with us by clicking here and choosing a time that suits you.
As we grow, we are increasingly customizing Findify to integrate seamlessly with the branding of each merchant site. We have changed everything from how pages are displayed to how shoppers move through Findify areas - and have even helped finish site development to get stores up and running!
"The one thing that really stuck out was Findify’s ability to work with us on customizing—meeting our demands." Richard Enriquez, Director of Marketing, White River
Findify’s four levels of customization
Customization in action
Our team can customize all sorts of elements:
#1 The Autocomplete works beatifully out-of-the-box but you can also tailor it to fully look and behave like you wish. Here are a few examples:
#2 The product grid can be designed with a simple, minimalist feel right up to an extravagant, ‘more-is-more’ experience. Findify can cater for any level of information to display, desired stickers, ‘select-to-compare’ selection of several products, desired size of images - and almost any other dimension.
#3 Recommendations can be controlled to fully deliver on your up- and cross-selling strategies. You can set the personalization algortihm to broadly recommend what the shopper is most likely to buy in general or be extremly specific in recommending a matching item in the same series.
Multiple alternatives for both setting up and tailoring recommendations can be found in the dashboard:
All customizations are optimized for mobile devices to ensure a consistent user experience.
Read more about customizing Findify in action for White River
White River replatformed their consumer-facing (B2C) site to be laser-focused on creating a premium visitor experience for homeowners. With over 2,200 unique products, White River knew they needed a nimble search solution that they could customize deeply. Already battling slow pages without dynamic filtering, White River’s number one priority became finding a solution that could handle the company’s huge product range and variants seamlessly to minimize buying friction. The ability to customize by SKU was paramount.
Read more about how White River uses Findify here.
Support from our team
“Every time we need something, they’re just a call or email away. They’re very responsive.” SLEEFS
The Findify Customer Success team are there to help you customize Findify to bring in the most revenue possible. Sometimes we even help agencies with other site development to get the merchant’s site ready and launched!
“Not only is Findify tech more advanced, the Findify support, sales and general customer service is awesome. Integration was simple, we had one customization that needed to be fixed – done in 30 min.” toyuniverse.com.au
This is just a few of the customizations that are possible with Findify. For more information, check out our developer resources or get in touch via email@example.com.
We are often asked what the value of personalization is for an ecommerce store.
Here at Findify we talk a whole lot about personalization. We should - our artificial intelligence is built to personalize the online shopping experience – for everything from search results to collections pages and recommendations. So, we came up with this simple overview to show its effects:
Searching and browsing without personalization
The standard search engines embedded in shopping platform sites uses proven, open-source technologies such as ElasticSearch (Bigcommerce) or Solr (Shopify). Basic search results are generated from product tags or product descriptions only and collection pages bring up products in either the same order for everyone or a random order.
More advanced search technologies, like Findify’s base search algorithm, take account of further factors, such as how popular a product is and whether a merchant wants to promote a product when choosing what to put in search results.
The effect of personalizing the results
Findify’s artificial intelligence considers factors that are totally individual to the current shopper. Things like:
A great example of personalized search results can be seen when a shopper types in ‘green shoes’ after browsing an ecommerce site for a while. Findify follows a process of identification:
Findify’s AI can see that this shopper has already clicked on four pairs of shoes, all of them women’s shoes with green on them and with varying heal heights. They have ignored all shoes with laces and zips and has previously searched for ‘ballerina shoes’. This shopper hasn’t clicked on any shoes that cost more than $60 so Findify prioritizes shoes that cost less than that.
Based on Findify’s analysis, the search results look like this:
The results speak for themselves
As you can see, the personalized search results give a much higher chance of the shopper buying and converting into a sale for the merchant.
There are thousands of knobs you can tune to make search results better and at Findify, we’ve been teaching the machine to automatically make the best ranking decisions for you. Your customer John will see different products from your customer Jack because Findify shows the products that are most relevant to each.
Findify puts the right products in front of shoppers – in their search results, on the collections pages they see and in the recommendations that they read.
For more information about how Findify personalizes each individual shopping experience, get in touch and we’ll show you around.
Do you have blog, image and video content on your store? If so, Findify can now search that too, giving results that offer shoppers both products and content.
Shoppers can now take themselves through a longer buying decision-making process.