We are often asked what the value of personalization is for an ecommerce store.
Here at Findify we talk a whole lot about personalization. We should - our artificial intelligence is built to personalize the online shopping experience – for everything from search results to collections pages and recommendations. So, we came up with this simple overview to show its effects:
Searching and browsing without personalization
The standard search engines embedded in shopping platform sites uses proven, open-source technologies such as ElasticSearch (Bigcommerce) or Solr (Shopify). Basic search results are generated from product tags or product descriptions only and collection pages bring up products in either the same order for everyone or a random order.
More advanced search technologies, like Findify’s base search algorithm, take account of further factors, such as how popular a product is and whether a merchant wants to promote a product when choosing what to put in search results.
The effect of personalizing the results
Findify’s artificial intelligence considers factors that are totally individual to the current shopper. Things like:
A great example of personalized search results can be seen when a shopper types in ‘green shoes’ after browsing an ecommerce site for a while. Findify follows a process of identification:
Findify’s AI can see that this shopper has already clicked on four pairs of shoes, all of them women’s shoes with green on them and with varying heal heights. They have ignored all shoes with laces and zips and has previously searched for ‘ballerina shoes’. This shopper hasn’t clicked on any shoes that cost more than $60 so Findify prioritizes shoes that cost less than that.
Based on Findify’s analysis, the search results look like this:
The results speak for themselves
As you can see, the personalized search results give a much higher chance of the shopper buying and converting into a sale for the merchant.
There are thousands of knobs you can tune to make search results better and at Findify, we’ve been teaching the machine to automatically make the best ranking decisions for you. Your customer John will see different products from your customer Jack because Findify shows the products that are most relevant to each.
Findify puts the right products in front of shoppers – in their search results, on the collections pages they see and in the recommendations that they read.
For more information about how Findify personalizes each individual shopping experience, get in touch and we’ll show you around.
Do you have blog, image and video content on your store? If so, Findify can now search that too, giving results that offer shoppers both products and content.
Shoppers can now take themselves through a longer buying decision-making process.
Yotpo helps great brands accelerate their online growth by providing a full suite of solutions for customer reviews, visual marketing, loyalty programs and referrals. It offers a variety of ways for shoppers to ask questions and leave comments, making it simple for them to give their feedback and review each and every purchase.
By integrating Yotpo with Findify, you can to add those product ratings and reviews to your search results and shoppers can use these to filter products by.
As the market leader in online pet products, Pet n’GO’s CEO and Co-founder Alex Gzz and his team are laser-focused on ﬁnding tools that help his business diﬀerentiate itself from ﬁerce competition, much of which is offline. Alex knows that to meet— and exceed— the expectations of customers who would normally run to their local pet store, an exceptional shopper experience is essential and the challenge to provide this is constant.
Findify is thrilled to be listed as Shopify’s Staff Pick this week!
Shopify has recognised the success and development of the app but the increase in revenue that Findify enables for Shopify ecommerce stores is why it was chosen. Users can see an immediate increase in sales from Findify’s easy-to-install artificial intelligence that puts the products each individual customer is most likely to buy right in front of them.
Findify is extremely pleased to announce that Jacob Tooman has joined our team as Head of Sales.
Jacob is based in San Diego. He will be helping US-based online merchants scale and increase sales using Findify’s artificial intelligence search and personalization technology.
Findify’s co-founder and Head of Product, Meni, gives a talk to the Slush crowd in Helsinki back in November 2015. With Gil Dibner, an angel investor in Findify, Meni discusses the current state of ecommerce search, what is “intelligent search” and how to leverage data to optimize for conversion.
Watch the full talk here:
Dublin – November 3rd – 5th, 2015
Jaclyne took to the stage and pitched Findify in Web Summit’s “PITCH powered by Audi” competition in early November. 200 startups from around the world participated in the first round of the competition over the first 2 days of the Summit. Jaclyne pushed Findify through to the semi-finals against 39 other startups. We’re proud of our placement, but we’re hoping for the win next year!
Paris – October 7th, 2015
Jaclyne was selected as a finalist for the Lady Pitch Night Europe event, hosted by Girls in Tech. With more than 300 candidates from 28 countries across Europe, Jaclyne was 1 of 10 female founders selected to pitch Findify in front of a jury. Her pitch made an impression on the judges, and they chose Findify as the winner of the competition awarding Jaclyne the title of Europe’s Top Female Founder in Tech.
As the winner, we took home tickets, booths and pitching opportunities at the biggest tech events in Europe and North America, including Web Summit, Slush, Tech Crunch Disrupt, The Next Web and SxSW. She was also asked to speak at Lady Pitch Night USA event held in San Francisco on November 10th where she spoke about her experiences as a female entrepreneur in tech.
Read the full Press Release from Girls in Tech!
Seedcamp Onboarding Week, London- May 18-22, 2015
Following Seedcamp Week Berlin, Findify joined some great teams in London for Seedcamp Onboarding Week at the Campus London headquarters. Onboarding Week was five days of masterclasses and workshops on a variety of topics from positioning to branding to fundraising and sales.
Read the full announcement: https://sdca.mp/SCWberlin15